Role: branding, art-direction, digital, motion
Branding involves working with an underlying concept, which highlights the company actions for better result. The present iteration was based on a "no-logo" idea. Good design means as little design as possible. A good logo is one which does not look like a logo. That is because it concentrates on what matters and the logo is therefore not weighed down by non-essential elements.
The remaining materials focus on understandability. Function over form. Clarity was the main goal.
me@stepanprokop.com
+420 731 077 769
ID 74450093
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Prague, Czechia
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